On truthfulness in advertising...

Truthfulness in advertising? Who knows – it could just catch on :

David Mitchell of the Guardian - Observer looks at truthfulness in advertising, and it's fun.

"The motives may be dishonest but the technique is brazen honesty – to scream: 'This is the catch!' so loudly at cynical consumers that they perversely ignore it. Here's a glimpse of how some products may be marketed in future, if this trend continues:

Cancer Research UK: "Don't think of this as chucking your money away altruistically, like with Amnesty. Face it, you're never going to go to North Korea but, with your diet, bowel cancer is a very real possibility."

Pate de foie gras: "Admit it, you always knew there was an upside to torture."

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